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...sprout a beanstalk into the heavens, but if even half the claims being made in behalf of the 5,000-year-old soybean are true, it may be the closest thing on earth to a magic bean. Not only is soy a low-fat food, but it's also believed to fight cancer, lower cholesterol, relieve hot flashes, boost bone density, brighten skin and even soften beards. Though none of these claims have yet been proved, manufacturers are riding high on the soy-is-healthy wave and pumping the marketplace full of soy products--some 300 new ones hit grocery...

Author: /time Magazine | Title: Going Soy Crazy | 9/1/2003 | See Source »

...Angeles, though, going to Starbucks is decidedly pedestrian. Although plenty of tourists stop there en route from Hollywood Boulevard to Universal Studios, it is not for Angelenos. Instead, L.A.’s coffee cognoscenti head to the Mecca of Mocha: the Coffee Bean and Tea Leaf. There are 104 branches of the Coffee Bean in Southern California, and, apart from a handful in Arizona and Nevada, not a single branch exists elsewhere in the country...

Author: By Anthony S.A. Freinberg, | Title: West Coast Caffeination | 7/11/2003 | See Source »

...many ways, the branches scattered throughout L.A. are microcosms of society out here. Reflecting the diversity of the city as a whole, the crowds lining up are incredibly mixed, both ethnically and economically. I get to my local Coffee Bean in Westwood at 9:00 every weekday morning. Next to me are always the same group of regulars—a movie mogul type complete with Oakleys and a leathery tan, a young Asian girl sporting the world’s largest variety of UCLA shirts, a woman in her 80s after “a passion fruit iced...

Author: By Anthony S.A. Freinberg, | Title: West Coast Caffeination | 7/11/2003 | See Source »

...Coffee Bean is not especially glamorous as they go. The one on the Sunset Strip in West Hollywood is legendary. That branch is filled with MAWs—“Models, Actresses, Whatever”—ostentatiously reading scripts and waiting to get discovered. Of course, there are plenty of entertainment executives out there who are very willing to discover these starlets. (And even more men who are happy to pretend they wield the necessary power.) Still, I’m consoled by the fact that a bona fide MAW works at my local branch. A while...

Author: By Anthony S.A. Freinberg, | Title: West Coast Caffeination | 7/11/2003 | See Source »

Regardless of which Coffee Bean you visit, though, the atmosphere is inclusive, the people are friendly and everybody knows your name (because the staff asks for it and then announces it when your order is ready). In fact, in many ways I feel like I have been inducted into a cult. True enough, Herbert B. Hyman, the founder and owner of the Coffee Bean, is, like any good cult leader, slowly taking all of my money. Or, more to the point, I am giving him my money, convinced that it is in my best interests. And, boy, am I giving...

Author: By Anthony S.A. Freinberg, | Title: West Coast Caffeination | 7/11/2003 | See Source »

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