Word: beaning
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Dates: during 1980-1989
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Although companies like the Horchow Collection and L.L. Bean may not be in the same class with multibillion-dollar Sears, they have joined the giant retailer among the biggest names in cataloguing. Horchow's line of luxury items will roll up an estimated $40 million in sales this year, and L.L. Bean's collection of popular outdoor gear will likely enjoy revenues of $165 million. But catalogues have also become a way for ambitious business people to get started in retailing, and success stories abound...
Elsewhere, Lurie detects a curious connection between the two most publicized American styles, preppie and punk. In their Brooks Bros, and L.L. Bean gear, preppies favor useless buckles on loafers, buttons on Oxford-cloth collars, straps on raincoats and safety pins on kilted skirts. These fastenings strike the author as powerful agents of emotional restraint. Punkers, on the other hand, leave zippers sagging, shirts unbuttoned and wear safety pins through their cheeks as though the flesh itself is literally exploding with rage. The styles may be disparate, Lurie concludes, but "both graphically convey the sense of a world...
...right out of the Preppy Handbook. With tailgate parties lining the way to Soldiers Field and the stands filled with L.L. Bean products, the women's field hockey team outplayed Dartmouth Saturday morning, but ended up on the short end of a 2-1 score...
...Preppy Handbook would be proud," George Marcus, professor of political science at Williams, said smiling. And indeed, L.L. Bean sweaters, Lacoste shirts and chinos were out a the river in full force...
Everywhere the baby-boom generation is being massaged for its money. Retailers, for example, have discovered that these people are laying aside the sloppy attire of the 1960s. And even the fall catalogue of L.L. Bean, the Freeport, Me., sporting goods store, offers dressy shirts and slacks. In the 1970s, one of Bean's big sellers was hiking boots; now it is plain-toe, lace-up shoes. Says Director of Product Management Charles Kessler: "We're seeing the dress-up tendency...