Word: beanstalks
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...sprout a beanstalk into the heavens, but if even half the claims being made in behalf of the 5,000-year-old soybean are true, it may be the closest thing on earth to a magic bean. Not only is soy a low-fat food, but it's also believed to fight cancer, lower cholesterol, relieve hot flashes, boost bone density, brighten skin and even soften beards. Though none of these claims have yet been proved, manufacturers are riding high on the soy-is-healthy wave and pumping the marketplace full of soy products--some 300 new ones hit grocery...
...process what they are seeing. Children use stories to explore the feelings they can't yet express. Fairy tales and legends give children important exposure to their darker anxieties: people roasting in the oven in Hansel and Gretel or being eaten by a giant in Jack and the Beanstalk. But without an adult to help children articulate what they are seeing, these stories can be disturbing or can desensitize them to the consequences of real violence...
...image--what it stands for in the minds of consumers. Is it a premium brand? Does it signal value? What image does it conjure up? "You can't just put out a doodad with a name slapped on it," insists Michael Stone, co-director of New York's Beanstalk Group, another large licensing agency. Missteps abound among those who have held that simplistic view. Take Virgin Clothes: British entrepreneur Richard Branson has successfully etched his Virgin trademark onto a host of products, from CDs to cola. But his apparel line is struggling, mainly because its initial styles were pricey...
...want to believe this. Harvard just can't be so god-awfully mediocre, can it? But when Joel Prpic, the six-foot-seven beanstalk of a St. Lawrence forward, can score three goals against you, including one from inside the center-ice face-off circle, something is dreadfully amiss...
JACK AND THE BEANSTALK: a musical adaptation of the classic fairy tale...