Word: bearden
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Dates: during 1980-1989
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...best stores often run out of goods. Long lines at the cash counters are as common as caterpillars. Says Texas Catalogue King Roger Horchow: "Working women particularly find it's faster and easier to flip through five to ten catalogues than go to five to ten stores." Betty Bearden, 35, founder-president of Atlanta-based Papillon (estimated 1982 sales: $8 million), observes, "The copy alongside the products in our catalogues can tell you more about them than a salesclerk, if you are lucky enough to run into a salesclerk, much less one who knows anything about the product...