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Word: bearding (lookup in dictionary) (lookup stats)
Dates: during 1960-1969
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Usage:

...bounced and jiggled upstairs and down, through houses and haylofts, while Richard, decked out in scruffy beard and scruffier clothes, followed in hot pursuit. At length he caught up with her in a pile of wheat, whereupon the two engaged in some biting and cussing and all-round good fellowship...

Author: /time Magazine | Title: On Location: The Bawd of Avon | 6/3/1966 | See Source »

Died. Charles Howard, 69, a fat, hearty apple grower whose unshaken belief in Santa Clans led him in 1937 to start a school for St. Nicks in Albion, N.Y., teaching all-round jolliness, beard upkeep and child psychology, all of which he practiced himself in Manhattan as Macy's incomparable Santa for 15 years; of a pulmonary embolism; in Newfane...

Author: /time Magazine | Title: Milestones: May 13, 1966 | 5/13/1966 | See Source »

...team's leading hitter is right fielder Ted Nixon. Football quarterback Mickey Beard and halfback Gene Ryzewicz team up at short and second. Both are good hitters and the team's leaders in stolen bases. But the entire team is troubled by stone-fingered fielding; against Holy Cross it gave up seven unearned runs...

Author: NO WRITER ATTRIBUTED | Title: Harvard Faces Strong Green Nine; McCandlish May Start for Crimson | 5/10/1966 | See Source »

Noxzema shows a man shaving while bump-and-grind music accompanies the disappearance of the beard and a girl's voice pants: "Take it off. Take it all off." Gordon Bushell, creative director at Esty, Maura Dausey, intended Noxzema viewers to "get the pleasant feeling of being in on a joke. We hope the audience will laugh along with us-and buy a can of Noxzema...

Author: /time Magazine | Title: Advertising: King Leer | 5/6/1966 | See Source »

...Southern Pacific to 'protest' anything. It is Jerkism to drink three Martinis, and Jerkism to pretend that Pop Art is Art. It is Jerkism for a boy to grow his hair like a girl's, and . . . Jerkism for a nonrabbinical student to grow a beard. It is Jerkism to be a Communist, and Jerkism to be a John Bircher...

Author: /time Magazine | Title: Books: Scold in Spats | 5/6/1966 | See Source »

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