Word: beare
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Dates: during 1960-1969
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Automobile manufacturers have long seemed convinced that it did not pay for them to pay more attention to safety, because the public did not want to bear the cost. Increasingly, however, the automakers are finding that soft-pedaling safety can cost them quite a bit too. General Motors learned that lesson with its Corvair line, which it dropped last week (see BUSINESS). Recent court decisions in four states against all four major automakers suggest that any car that fails to measure up to reasonable safety standards may prove highly expensive in terms of damages. Each of the cases involved...
...program. Regan is very eager to change all this. He talked enthusiastically yesterday about two thing: raising funds and organizing some fall activity. He wants to start a mailing campaign to Harvard alumni who have played lacrosse in an effort to stir up some interest which might bear financial fruit. This appears to be the only way that the team will be able to get the money it so sorely needs...
Since this reasoning is generally true in the city, Smokey Bear has found it very easy to convince us that it is also true in the woods. We easily extrapolate our urban attitudes towards large fires to wilderness situations. After all, forest fires cause air and water pollution; they destroy timber and wildlife and threaten human beings...
...FIRST glance, Smokey Bear seems to have a firmer position in the "lower 48," where timber plantations and city watersheds seem threatened by fires. However, some recent research from California has hinted that even there, government forest fire policy may need radical revision. Forestry experts have found that large forest fires are so hot that they destroy small roots, organic matter, and essential soil nitrates to a depth of several inches, while a series of small, controlled fires does not reach such high temperatures and does not inflict such severe damage...
...fires, most of which were started by lightning, and many of which occurred in distant wilderness areas. If controlled forest fires really are as useful as some biologists think and if the loss of life and high injury rate among firefighters continues, perhaps it is time to depose Smokey Bear and find some safer way to distribute money to poor frontiersmen.Two firefighters retrieve their axes and packs from a hovering helicopter. In recent years, government agencies have relied heavily on helicopters to ferry men from their "spike camps" to critical points along large fires' perimeters. Last year, the U.S. Bureal...