Word: beatlemania
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Dates: during 2000-2009
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...Beatlemania is the comparison that everybody makes, but Twilight is more like the Beatles in reverse. Beatlemania was a reaction to the buttoned-down, sexually repressed pop culture of the 1950s. Twilight is a reaction to the reaction - it's a retreat from the hedonistic hookup culture that the sexual revolution begot. Nobody hooks up in Twilight. Meyer put sex back underground, transmuted it back into yearning, where it became, paradoxically, exponentially more powerful. "For me, the appeal of the vampire is safe sexuality," says Melissa Rosenberg, who has written the screenplays for all the Twilight movies...
...once, shrieking fangirls outdid hooting fanboys in the audience - in number, ardor and decibel level. In recent weeks, the studio sent Twilight's 22-year-old British star Robert Pattinson on a tour of appearances at the mall-based clothing store Hot Topic, where he was greeted by Beatlemania-caliber crowds. Pattinson's San Francisco appearance was canceled after a crush of fans left one girl with a broken nose...
...lights snap off at the Empire Theatre on Times Square and a piercing chorus of girls' squeals instantly fills the room, zero to sixty in a half-second, like audio-electroshock therapy or the first jolt of Beatlemania. It's a release of energy the Disney marketeers have savvily built up since High School Musical made its debut on the Disney Channel in Jan. 2006. The TV movie broke ratings records, and so did its spinoff CD, which was the year's top-selling album in the U.S. Last year's High School Musical 2, also on the Disney Channel...
...lights snap off at the Empire Theatre on Times Square and a piercing chorus of girls' squeals instantly fills the room, zero to sixty in a half-second, like audio-electroshock therapy or the first jolt of Beatlemania. It's a release of energy the Disney marketeers have savvily built up since High School Musical made its debut on the Disney Channel in Jan. 2006. The TV movie broke ratings records, and so did its spinoff CD, which was the year's top-selling album in the U.S. Last year's High School Musical 2, also on the Disney Channel...
...Beatlemania was a little late getting to the Jewish State, thanks to the cultural conservatism of its founding leaders. Indeed, Thursday's Tel Aviv gig by Sir Paul McCartney marks a long-delayed concert debut in Israel by the former Beatle, who has endeared himself to a new generation of Israeli fans by going ahead with the show despite death threats from a radical Islamic cleric in Lebanon who vowed that "If he values his life, Mr. McCartney must not come to Israel. He will not be safe there. The sacrifice operatives will be waiting...