Word: beaulieu
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Dates: during 2000-2009
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Launching initially in London and Hong Kong, Sarment - the name refers to a grapevine's stem - is the brainchild of retired businessman Bertrand Faure Beaulieu and sommelier Philippe Messy. The idea is simple: poach a crack team of sommeliers from Michelin-starred and other top London restaurants like Papillon, the Square and Tom Aikens, and make them available to a select invited few. Seventy-five, to be exact...
...might expect, the service does not come cheap. The joining fee is over $80,000, with a roughly $20,000 yearly subscription, but Faure Beaulieu has sufficient faith in the product's appeal to already be planning a flurry of international membership drives. "I think more and more people are interested in wines these days. Even with the credit crisis, there's room for another model." Such confidence calls for a toast...
...Corrado, Carol, Paul Lengermann, J. Joseph Beaulieu, and Eric J. Bartelsman (2007). "Sectoral Productivity in the United States: Recent Developments and the Role of IT," Leaving the Board German Economic Review...
...liquor company, created Crush Camp two years ago and clearly doesn't care if the camp makes money. That became obvious not when I added up my two days of hotel stay, shuttle rides between vineyards and awesome catered meals but when I opened a second bottle of 1994 Beaulieu Vineyard Georges de Latour Private Reserve Cabernet Sauvignon over dinner. Diageo must figure there's no more valuable marketing tool than a guy at a dinner party boring other guests with stories about how he might have picked the very Merlot grapes they're drinking. Then again, Diageo doesn...
...grape I've ever heard of. Then the head winemaker showed us their alternative pest-control system: a falconer. Besides learning that falcons scare starlings away from grapes by swooping down at 200 m.p.h., we learned that falconers are just about as geeky as you might have thought. At Beaulieu Vineyard, we used pipettes, beakers and a calculator to make our own blend of red wine, which was then bottled with storeworthy labels featuring our names. They were like our lanyards...