Word: beauregarde
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Last week Borden admen decided that Elsie had done her job. Having made the Borden name a household word, she will be moved into the back of the admen's stable. In ads henceforth, Elsie, her husband Elmer, daughter Beulah and son Beauregard will play second fiddle to Borden's 210 consumer products. But Elsie will stay on as Borden's trademark, all dolled up in a new garland of daisies...
...center Bob Beauregard broke the tie at 2:36 of the third period, but Colt tied the score again a minute later. Three quick goals by Captain Norm Wood, Bray, and Colt put the game...
...wide-eyed, naive little possum, and his pals include a raffish, cigar-smoking alligator named Albert; Porky Pine, a gloomy realist; Churchy LaFemme, a turtle and a reformed pirate captain; Rowland Owl, a nearsighted, pseudo-scientist who once tried to invent an "Adam Bomb"; a prideful hound named Beauregard Bugleboy; and a fantastic menagerie of feathered, furry swamp characters. Together they romp and fuss, conversing in a vaguely Southern dialect that drips with puns and nonsense verse: "Oh, the parsnips were snipping their snappers/ While the parsley was parceling the peas...
Ronald Colman plays Beauregard Bottomley, an omniscient bookworm who is convinced that radio's money-splurging quiz shows threaten the U.S. with "intellectual destruction," and sets out to strike a blow for intellectual salvation. An expert who can't be stumped, he appears on Soap Manufacturer Vincent Price's double-ornothing program week after week, letting his winnings pile up with the plan of taking over the whole $40-million soap company. When the alarmed hucksters try to give him what he has already won and get rid of him, a hero-loving public refuses...
...family-that part of our "education." Now I am horrified to see my own son entering school in much worse surroundings: more dilapidated, crowded, dirty and understaffed schools than that Ozark country school . . . May I suggest that someone make a mold of Principal Joseph Schwertz of New Orleans' Beauregard school [TIME, July 25], then cast about 1,000 copies of him and distribute them in California...