Word: beauties
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Dates: during 1924-1924
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...passion for decking out their automobiles with pennants, posters, pasters, the Jantzen Knitting Mills, Inc., began last June issuing red bathing-girl pasters to automobile agencies and garages. Though no prominent printing appeared on the pasters, they were advertisements for Jantzen swimming-wear for women. When slim, beauti-formed bathing girls proved popular, the company then tried out a clumsy, fat, comic mermodel for use on trucks, flivvers, etc. Circulation: 100,000 fat; 300,000 thin...
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