Word: beautilion
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Dates: during 1970-1979
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...headed by Hidenobu Yoshikawa, a bouncy 70-year-old who founded the firm 49 years ago. A devout Buddhist, he says that he conceives all of his business ideas, including the one to enter the U.S. market, during his daily prayer periods. Takara's $1,000,000 "Beautilion" at the Osaka World's Fair is a futuristic pile of steel tubing and rounded capsules that reflects Yoshikawa's flamboyant sense of promotion. On one floor, 48 barber chairs shaped like lotus leaves lift visitors nine feet in the air to see a psychedelic display projected...
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