Word: beautycoon
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...trifle weary from her duties as the nation's No.1 hostess, Mamie Eisenhower will start her second two-week tour of arduous, low-caloric duty this month at Maine Chance, the high-priced ($400 to $600 a week) ladies-only rejuvenating ranch in Arizona run by Beautycoon Elizabeth Arden. Although her first session (TIME, March 3) was on the house, this time Mamie will...
Tourists or newsmen who wandered close to Beautycoon Elizabeth Arden's Arizona Maine Chance health-and-beauty farm last week were brusquely shooed away by grim-faced guards who sprang from behind cactus clumps. A total of 21 armed men-six Secret Service agents, six members of the Arizona highway patrol and nine Maricopa County sheriffs deputies-guarded the place around the clock, seven men to each eight-hour shift...
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