Word: beautyful
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Dates: during 1960-1969
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Sir: Your cover article on the commercial [July 12] was an exquisite amalgam of love, truth, beauty, corn and a little salt.
"We try to do as much as we can of what we are asked, but sometimes it is impossible. Today, a guy said he wanted a roommate who "digs beauty', but it's kind of hard to judge from a student's folder whether or not he 'digs beauty.'"
Women, to be sure, can also be something of a financial drainees- pecially if they have a perfectionist turn of mind, like my friend Mrs. Guinness, who feels that "for a fur coat to look proper, it must be completely new." The quest for youth and beauty is the female...
Promises, Promises. That particular revelation came during one of the "depth interviews" conducted in the name of motivational research, the way-out wing of advertising in which the Freudian sell is rudimentary. As all admen know, people don't buy products, they buy psychological satisfaction: the promise of beauty, not...
Such an incident is less likely now than it used to be (a recent Chevy commercial actually mentioned Ford by name). But it still remains indicative of a certain way of thinking by sponsors. With the exception of a few enlightened companies-among them Xerox, Hallmark, Bell Telephone and Western...