Word: beautyful
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HOLLYWOOD IS SO inextricably linked to our cultural ideals of beauty and glamour that it's no mystery why a cosmetics company would want to hitch its wagon to a star. Louise Brooks' bob kept hairstylists in business in the 1930s. Betty Grable's legs inadvertently sold the first disposable...
And familiarity they've got, thanks to the staggering success of the tabloids. Instead of the escapist "insert yourself here" print ads and commercials featuring the (relatively) blank canvas of a model, we're met with a face so familiar that we know not only the box-office stats of...
There are legitimate reasons stars are signing up to shill mascara and moisturizer in such numbers. First, the embarrassment factor has disappeared. "Ten years ago, celebrities didn't think this was a good career decision. They thought it detracted from their cachet," says Scott Beattie, chairman and CEO of Elizabeth...
Second, endorsing beauty products sets up a new avenue for income. For recording artists, who have taken an economic hit from lagging music-industry sales, a hefty contract is a coup?extra exposure that may help fill the seats on their next tour. And a lucrative beauty contract can allow...
Jamie gently explained that beauty ads, not tea spots, have high production values and a history of famous, classy faces. Being in a beauty ad, she said, means you're sexy. I have always wanted to be sexy. So for the next few weeks, Jamie made calls on my behalf...