Word: beautyful
(lookup in dictionary)
(lookup stats)
Dates: all
Sort By: most recent first
(reverse)
Top 10 In an effort to liven up the shopping experience, Sephora borrowed from music stores the idea of "Hits" displays to show off top-selling fragrances and "New" displays to highlight launches. Although its parent company, French luxury-goods conglomerate LVMH, also owns several beauty brands, competitors say Sephora...
Mise-en-Scène The grand entrances gracing the front of Sephora stores are supposed to emphasize the idea of a "theater" of beauty.
Enemies They're everywhere. Monobrand stores like L'Occitane and Victoria's Secret Beauty (sales top $850 million in the U.S., where there are already 507 stores) enjoy higher margins than multibrand beauty retailers. Aron predicts other fashion labels will jump on the trend.
Makeup Like other beauty retailers, Sephora is eager to make room for niche brands by makeup artists because they appeal to trendy customers and help set the store apart. The perfumery asks big brands to ditch their "Boeings"?oversize displays?in favor of slim, curvy ones, in an effort...
In-Store Animations Beauty companies long for the days when they ran the show: before Sephora rang up 20% of a prestigious brand's French sales and before Boots accounted for 30% of high-end beauty-product sales in Britain. So they vie for coveted weeks?before Christmas, Mother's...