Word: beautyrest
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Dates: during 1970-1979
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...Trevino type who needs to tell jokes"). Miller now commands up to $10,000 for a personal appearance or exhibition, and advertisers woo him night and day. Sears, Roebuck has introduced a line of clothes called "the Johnny Miller Collection," and he has appeared in television commercials for Beautyrest mattresses. He has turned down legions more. "I can be oversold too," he says. No doubt, but the income from the endorsement offers he accepted boosted his 1974 earnings to an estimated...