Word: beautyrests
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Other reigning queens: "The Apple of Our Eye" (the apple industry), "Maid of Cotton," "Miss Alarming" (alarm systems), "Miss Beautyrest" (mattresses), "Girl We'd Most Like to BEE With" (honey), "Girl With the Best Connections" (electric appliances), "Miss Aluminum Stepladder...
...look and bearing, unusual in his trade, of a capable human male. As the squadron commander, he is able to make his habitual inarticulateness suggest the uncommunicative competence that men expect in their leaders. Anna Lee, after three sleepless nights, is still able to suggest a Beautyrest. Too many Japanese pilots get the same wound, by which they bleed photogenically at the mouth. But when the dragon-headed planes are off the ground, and fighting, Flying Tigers is a good show to see. For the combat sequences, salted with some extraordinary shots made in Burma, are always loud, swift, exciting...
...could only doze because the life raft, said Dixon, was like "sleeping on a Beautyrest mattress and someone smacking you with a baseball bat twice every three seconds, and someone else throwing buckets of cold water in your face...
Since Eleanor Roosevelt began radiorating for pay in 1932 (after her husband was elected President), she has worked for Simmons ("Beautyrest") mattresses, Johns-Manville building materials, typewriters (for a group of manufacturers), Selby shoes, Pond's cold cream. Total proceeds: about $150,000. Until she learned better, she gave all of it to charity, paid the taxes on it herself. Now she deducts income taxes first, hands out the rest. Her favorite outlet is the American Friends (Quaker) Service Committee, which will receive her net proceeds from Sweetheart Soap...
...Anna Eleanor Roosevelt Roosevelt on businesswomen, in her weekly Beautyrest broadcast: "Women might just as well make up their minds to keep their charm and womanly personalities for their homes and to disabuse the minds of their competitors of the old idea that women are only 'ladies in business...