Word: beautyrests
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...companies were human beings, Simmons Co. might well jump into a comfortable Simmons Bed, bounce on a Beautyrest mattress, hide its venerable head at the memory of what it did in 1929 when there was madness in the air. During that year the company left its field of iron beds and accessories, branched into general furniture lines. Although sales increased monthly over the preceding year, most of the gains were because of new purchases. But the public overlooked this fact and the pool in Simmons headed by Chicago Bull Arthur W. Cutten put it to $188, the high whence...
Thus does Simmons Co. now advance by going backward. The company is in a strong cash position, having ended last year with $6,682,000 in the banks, none owed them, with $21,000,000 current assets against $2,228,000 current liabilities. Its beds and mattresses (Beautyrest, Deepsleep, Slumber King, Ace) are still leaders. An ace-in-the-hole which it has long threatened to play on the industry is Zalmite, a synthetic compound whose chief ingredients are said to be peanut shells, burlap & other waste materials. Zalmite was of course named for President Zalmon Gilbert Simmons. Although early...