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...news: she wants $2,500 or she will tell his wife. The night of the payoff the blonde has a run-in with two other men-her husband (John Verros) and the head researcher of the writer's program (Edward G. Robinson), another of the many beaux to her string. Early next morning the dame is found dead...

Author: /time Magazine | Title: Cinema: The New Pictures, Nov. 23, 1953 | 11/23/1953 | See Source »

...Smeller. His quality control is achieved by the grand nez (great nose), who sniffs and tests all the ingredients that go into the top-secret formulas. Wertheimer's grand nez is 72-year-old Ernest Beaux, who created Chanel No. 5 for Designer Gabrielle Chanel 33 years ago, when she wanted a new perfume for a style show. Beaux turned up with two series of scents, one numbered from i to 5, the other from 20 to 24. Highly superstitious, Mile. Chanel picked No. 5, because her collection was to be shown on the fifth day of the fifth...

Author: /time Magazine | Title: BUSINESS ABROAD: King of Perfume | 9/14/1953 | See Source »

...smells that waft up to the Great Nose are pleasant. To "fix" the perfume by uniting other ingredients, perfumers use such sour or fetid-smelling substances as musk, castoreum (made from beavers' testicles), ambergris (a secretion in the sperm whale intestine), and civet glands. Explains Beaux: "Pepper and salt don't taste pleasantly when taken alone, but they enhance the taste of a dish." Beaux gives each essence the nose test because some scents will last after a week of exposure, while others, for some unknown reason, will last only a few7 hours. When he is creating...

Author: /time Magazine | Title: BUSINESS ABROAD: King of Perfume | 9/14/1953 | See Source »

Wertheimer has no present plans for Beaux to create any new perfumes, since it takes years of work and $100,000 in promotion to establish a brand. All the major perfumers rely on one famous brand for 75% to 80% of their business. Says Wertheimer: "If you have one excellent perfume, you've got all you could possibly want." Two are enough...

Author: /time Magazine | Title: BUSINESS ABROAD: King of Perfume | 9/14/1953 | See Source »

Offhand, this novel has what seems a pretty used-up plot, the story of a tarnished Cinderella. Senorita Amparo Emperador was very beautiful, very poor, and an orphan, without beaux or hope of dowry. In Madrid, in 1867, that was about as bad a fix as a girl could find herself in. So Amparo had become a slavey for her distant, stingy relatives, Rosalia and Francisco Bringas, who kept her jumping from dawn to dusk and repaid her with spoiled food and a few rare pesetas...

Author: /time Magazine | Title: Books: Good News from Spain | 8/3/1953 | See Source »

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