Word: beaverbrook
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Dates: during 1950-1959
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...third Cudlipp brother to become an, editor (TIME, Nov. 30), Percy Cudlipp surprised Fleet Street by resigning from the Daily Herald. To take his place, the paper named Sydney Elliott, 51, a devoted Socialist who has already proved his talent for circulation-building bright news and features on Beaverbrook's papers and on the sensational Daily Mirror...
Signifying Apathy. On election day, Candidate Jeger, seeking to take her late husband's seat in Parliament, won for the Socialists-with a gain of 2% over their 1951 majority. The turnout was less than in 1951, and Lord Beaverbrook's Tory Evening Standard claimed that the defeat "signifies only one thing: apathy." But the Socialists had increased their relative strength against the Tories by this same 2% in two other recent by-elections in Lancashire. Recent public-opinion polls also report an average 2% gain in Socialist popularity. In a general election this would be enough...
...copy boy on the paper, soon after became a reporter. Reg, five years younger, started on Cardiff's Western Mail and South Wales News, soon became a subeditor. But Percy thought he had cinched the bet when, at 27, he was made editor of Beaverbrook's Evening Standard. He reckoned without Hugh, seven years his junior...
Brittain had shown the promise right in Beaverbrook's own backyard. At 25, after making a name as a reporter and editor, he became assistant editor of Beaver-brook's Sunday Express, three years later was named editor of Lord Rothermere's Sunday Dispatch. In 1934 Brittain started out on his own. borrowed $1,600 to buy a weekly, Recorder, which had a circulation of only 700. He built it into a moneymaker, boosted its circulation to 22,500 and put together a chain of eleven other weeklies and trade papers...
Last week Brittain made part of Beaverbrook's prediction come true. He converted the weekly Recorder into a daily, the first new British daily since the London Daily Worker was started 23 years ago. For his new paper, Brittain has a staff of 70, and to finance his venture, he has close to half a million dollars from a stock issue and notes. (Fleet Streeters gossiped that Beaverbrook himself had invested in the paper, but both the Beaver's office and Brittain denied it.) Editor Brittain hopes to find a "new public" of 500,000 readers...