Word: beaverbrook
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After a brief shudder, British naval pride quickly resumed its steady course. "Morale, training, and a mighty tradition of seamanship, these still matter much more than numbers," gruffed London's Evening News. And Lord Beaverbrook's Daily Express regarded the Soviet navy with a condescending eye: "This fleet is not manned by a race of seamen...
...Wells called him "the most dangerous man in London." Madame Tussaud modeled him in wax. "Hannen Swaffer," said Press Lord Beaverbrook, "is the greatest personality that has walked down Fleet Street in our time." London's World's Press News called him "more abused praised, hated and feared than any journalist living...
...British press and theater had gathered to toast his 50th year in Fleet Street. The Daily Express s Frank Owen, who years ago dubbed Swaffer "the Pope of Fleet Street," recalled the first sentence of Swaffer's verbal autobiography: "I was born in 1879, as was Lord Beaverbrook, Lord Camrose, Lady Astor, Joseph Stalin. What a vintage year!" Replied Hannen Swaffer: "You may wonder why I still persist in going to the office every day. Without that I should...
...sign," reported Conservative M. P. Beverley Baxter in Lord Beaverbrook's Evening Standard, "when American taxi drivers do not engage a stranger in conversation. This time the canaries did not sing . . . When I asked a friend for an explanation, he answered that America is haunted by two spectres-war and peace . . . Incidentally, a New Yorker who has lived on the fringe of world affairs . . . suggested to me that Japan might be invited to take over Korea . . . 'Japanese armament shares have had a sharp rise,' he said suavely. I make no comment on his statement, but merely...
...sooner was it started than the advertising squeeze play backfired embarrassingly. Announced the Beaverbrook Daily Express (circ. 4,000,000): Since the film companies were discriminating against two of the chain's papers, the Express would also refuse Hollywood movie ads. The moviemen hurriedly tried, but failed, to get nonmember companies to join the boycott (snorted Sir Alexander Korda: "Disgustingly silly"). Meanwhile the American companies were losing out on valuable advertising, promotion and good will. Even Beaverbrook's competitors rallied to his side. The News Chronicle, denouncing "an attempt at dictatorship," gave "its full support . . . for the whole...