Word: beaverbrook
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...aspiring new middle class-and of the waning marketability of their own gaudy wares. The News of the World, down 2,000,000 circulation in a decade, has dropped much of its lurid crime-and-sex reporting in favor of a more serious and cultural approach. Max Aitken, Beaverbrook's son and heir, is fabricating a Thomsonlike appendage for the Sunday Express...
...spoke with neither resignation nor despair. But there was pride in a long lifetime of accomplishment, and his voice rang with the dauntless curiosity of an old man facing the diminishing future. "This is my final word," said William Maxwell Aitken, the first Baron Beaverbrook, at his 85th birthday party (TIME, June 5). It was, indeed, his valedictory. Last week at Cherkley, his gloomy Victorian estate in Surrey, the Beaver's heart, which had endured so long despite bouts with asthma, sciatica and gout, finally failed...
Dragooning a Voice. "Journalism is the most fascinating of all professions," Beaverbrook once wrote, "and if I had my time over again, I would give my whole life to it." But nearly half his life lay behind him when he bought the London Daily Express in 1916, not to turn journalist but to dragoon a public voice for his political ambitions. The self-made Canadian multimillionaire aspired to nothing less for himself than a tenancy at No. 10 Downing Street, nothing less for England than perpetuation of the British Empire. Both dreams went glimmering. He could take a strong hand...
There were compensating rewards. The Express, a pale failure when Beaverbrook bought it, grew under his kinetic stewardship into a popular giant of 4,300,000 circulation; its pages provided all Fleet Street with daily lessons in the craft of journalism. When World War II began, Britain's Finest Hour was also his; as Churchill's Minister of Aircraft Production, he put up the cloud of Spitfires that saved the day. These and other accomplishments invested him with the quality of living legend. "Positive, bee," wrote a columnist in a Canadian paper, "comparative, Beaver; superlative, Beaverbrook." Sir Beverley...
Died. Lord Beaverbrook, 85, patriarch of London's Fleet Street; of a heart attack; in London (see PRESS...