Word: beavered
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Dinner at 8145 is usually attended by three or four uninvited guests (if too many come, they have to split portions). If the talk becomes listless, the impish Beaver does not conceal his distress. Raising his thin arms over his head he exclaims: "Oh God, I'm bored!" His Canadian birth has not prevented Lord Beaverbrook from conforming to the Old World type of the powerful man with the courage of his caprice. His newspapers are not strictly newspapers. Morning after George VI was crowned, the Express played the story on page one but the banner headline went...
What the Beaverbrook papers do carry, however, is lots of reader entertainment-prepared by the best talent the Beaver can buy-and, most important, a running fire of pep talks and admonitions to the British people: BE OF GOOD CHEER . . . PACK UP YOUR TROUBLES . . . BUY A PEACE GIFT . . . PAY YOUR DEBTS AND KEEP TRADE BRISK...
This sort of boys' camp leadership of the people is what keeps the Beaver busy on his telephones and illustrates his idea of the publisher's duty to his readership. To millions of English "small-means men" and their families, it is the most appealing kind of publishing. Some of the latest copies of the Express to reach the U. S. were filled with their usual budget of post-crisis news: the Vicar of Southwold had seen a genuine sea monster offshore, a dog was tried for biting a dustman, a Wiltshire schoolmistress had found a mushroom over...
Oddest fact about Beaverbrook as a publisher is the amount of kidding and criticism the Beaver can take from the people who work for him. Evelyn Waugh. a writer of fantastic novels (Decline And Fall, Vile Bodies, A Handful of Dust) was once an Evening Standard reporter. He has repeatedly and maliciously caricatured Beaverbrook as Lord Monomark or Lord Copper of the Daily Excess...
Recently Beaverbrook polled the Express staff on the question: ''Do you approve of Express policies?" The answer came back almost unanimously NO. The impish Beaver was delighted with his hirelings' impishness...