Word: beaverisms
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...serviceable combination of hard business, constructive gossip and applied technology. Wolfe nixed a deluxe fur that was cut like a pullover sweater because "we have to consider those big bouffant Texas hairdos. You can't expect clients to have to drag their furs over them." A dyed gray beaver jacket, with collar, pockets and cuffs furrowed like a plowed field, is "ideal for Mrs. Bowing." (All names have been changed to protect the unsuspecting.) "She sure can't say she's got one, and she can't say her mother had one just like...
...easy to see why the studios could fear the new faugled machines. With a Betamax, a devoted fan of Leave It to Beaver could easily tape all of the shows now running in syndication and never have any incentive to keep on watching the reruns. No repeat viewing on I.V.-means no lucrative residuals for the studio and occasionally, for the actors...
Even suppose our mythical Beaver tan did watch the reruns each day, but sometime later in the evening-"time-shifting," as the original District Court decision characterized it. When he comes home to watch the show, he can escape the repeated ads for Golden Hits of the '60s and gold-plated Ginzu knives just by a timely manipulation of the last-forward button on the VCR. As Jack Valenti, president of the Motion Picture Association of America, says. "If you're an advertiser and suddenly the message you're paying millions of dollars for is being eliminated in maybe...
...those parents who still dream of down hill glory, resorts like Utah's Snowbird hold racing camps where they can polish slalom techniques while the youngsters run gates in separate classes. On the other hand, Charles Maas, director of marketing at Vail and Beaver Creek in Colorado, says that 15% of the people who come to Vail do not ski: "They want to shop or go ice skating." To amuse family members whose interest in alpine skiing is less than fanatic, resort managers are building elaborate tennis and racquetball courts, heated pools, co-ed Jacuzzis, ice rinks...
...second come-on might be called "Kids Disappear!" At Waterville, Vermont's Bolton Valley, Boyne Mountain and Boyne Highlands in Michigan, and Colorado's Beaver Creek and Copper Mountain, the staff will take youngsters off their parents' hands early in the morning, and some of the resorts will keep them until after the adults have enjoyed a leisurely drinks-and-dinner. Nurseries are nothing new, but they are now much more elaborate. At Copper Mountain, infants from two months to two years are cared for by a pediatric nurse. Older chil dren then move...