Word: beavisization
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Dates: during 1990-1999
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No one, you'll notice, mentions the quality of the original show. A TV series that made its mark with daring subject matter, top ensemble acting or brilliant writing offers little to the TV-to-movie grave robbers. Their motto might be "Why the best?" So from the '60s, the...
Sumner Redstone, Viacom chairman, winning Paramount bidder. Has accepted a visiting professorship at Brandeis University. Possible course subjects: "Economics American culture, as long as they don't think I'm going to talk about Beavis and Butt-head." Beavis and Butt-head are trademarks of the Viacom Corp.
"I wouldn't call it a Beavis and Butt-head craze," Kreitchet says, "but there is a following out there with its own pulse, and there are people out there who want to buy it."
But Ford was virtually alone in his support for the new cards. The show may be for adults, but trading cards--even of the super-unhip Beavis and Butt-head--are kids stuff.
"I'm a moderate fan of Beavis and Butt-head, but I would never buy the cards," adds Ami N. Wynne '97. "I would say that the 10 to 13 range seems better suited for the cards. I don't think older people would buy them."