Word: beavisization
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Dates: during 1990-1999
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In a society that has betrayed its own principles of freedom and liberty, two morons named Beavis and Butt-head have come to rescue us from collective repression. As MTV's disclaimer carefully warns before every episode of this animated masterpiece, Beavis and Butt-head are "crude," "self-destructive" and...
But sociologists, astrologists, politicians--in fact, anyone with an interest in the future of American society--only needs to turn on MTV, watch "Beavis and Butthead" and understand what the next century will be like.
It is worth noting here that boys seem to react more positively to Beavis and Butthead than girls. According to a reporter who covered the Little League World Series last month, "at least 70 percent" of the 56 American 12-year-old males who played in the series called "Beavis...
Part of the reason for this appeal to young males seems to be the show's sexism. "I like the shirt," Butthead says in one recent episode as he eyes a video with a busty young woman. "I like what's under the shirt," says Beavis. Then he snickers.
Obviously, this kind of comment, set up as a punch line in a television show, is symptomatic of a society that objectifies women. That's sad. But "Beavis and Butthead" is sadder.