Word: beavisization
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Dates: during 1990-1999
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That's why "Beavis and Butthead," the MTV cartoon hit, breaks the mold. It's a straightforward appeal to a completely different audience. Twentysomethings, with a few immature exceptions, just don't get it.
"Beavis and Butthead" is unusual because it parodies MTV, and satirizes the network's viewers. The two lead characters are crudely drawn figures, not slick, pretty veejays. They are early-pubescent morons, not post-pubescent rock icons.
For much of their show, Beavis and Butthead are themselves MTV viewers. They mindlessly watch videos, and they snicker. Like this: "ehehehehehehe." Or sometimes like this: "hehehehehe." Occassionally, one or the other will say that the video "sucks." Sometimes, they'll throw in a vaguely misogynistic comment about a woman...
All this is, at least to me, not the least bit funny. It's sick. Beavis and Butthead are sad characters.
This new generation thinks Beavis and Butthead are hysterical. They laugh, and loudly at each snicker, each "sucks," each bigoted comment.