Word: beavisization
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The chances of Beavis and Butthead getting into Harvard College seem pretty slim. But Harvard Business School, on the other hand, is no problem.
"Beavis and Butthead" was the main case study last week in a second-year Business School class taught by Shad Professor of Business Ethics Joseph I. Badaracco.
Badaracco presented the "Beavis and Butthead" case study to the class, including a description of the show, excerpts, information on the growth of the cable industry, some financial information and a brief overview of the arguments in favor and against the show.
Then Badaracco viewed eight minutes of "Beavis and Butthead" excerpts from shows in the last three months.
No one, you'll notice, mentions the quality of the original show. A TV series that made its mark with daring subject matter, top ensemble acting or brilliant writing offers little to the TV-to-movie grave robbers. Their motto might be "Why the best?" So from the '60s, the...