Word: beckers
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Dates: during 1970-1979
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...Toronto, a real estate office uses a black box to inspire sales personnel ("I love real estate. I will prospect for new listings for clients each and every day"). Says black box Inventor Hal C. Becker: "I see no reason why there won't be audio-conditioning the same way we now have air conditioning...
...Becker, founder and head of his own little company in Metairie, La., Behavioral Engineering Center, may be a little premature in his Orwellian zeal. But the idea of subliminal communication has long intrigued behavioral scientists. In the mid-1950s a marketing researcher named James Vicary broke ground of sorts by inserting rapidly flashing words between the frames of a film to stimulate refreshment sales ("Hungry? Eat popcorn") in a Fort Lee, N.J., moviehouse. Pictures of a skull and the word blood were also added to two horror movies. But this practice soon fell out of favor after it was exposed...
...Becker and his former partner, Louis Romberg, who has established his own operation in Toronto, think that black boxes are especially useful in sports. Romberg says that he is providing subliminal pep talks to hockey's Montreal Canadiens, and Becker is working with an unidentified National Football League team...
...also being used by psychologists to help people lose weight, stop smoking and overcome phobias like the fear of flying. If subliminals were put on TV, explains Becker, they could be directed specifically at such killers as obesity, drugs and bad driving. Says he: "We could eliminate weight problems in one generation, reduce auto Insurance...
...Gerhard Becker Northfield...