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Word: beckers (lookup in dictionary) (lookup stats)
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...knew that the reality of George Orwell's 1984 was creeping up on us slowly, but now it has arrived. Your story about the black boxes that give off subliminal mind-controlling messages [Sept. 10] was shocking. Inventor Hal C. Becker is playing God, deciding which mind-controlling messages are O.K. for the masses and which ones...

Author: /time Magazine | Title: Letters, Oct. 8, 1979 | 10/8/1979 | See Source »

...Becker says he has turned down politicians' requests to use his black box behavior modification. But if he can invent one, so can others. Then there could be messages like "I will vote Democratic/ Republican/Fascist." The black box should be outlawed...

Author: /time Magazine | Title: Letters, Oct. 8, 1979 | 10/8/1979 | See Source »

...Becker and his former partner, Louis Romberg, who has established his own operation in Toronto, think that black boxes are especially useful in sports. Romberg says that he is providing subliminal pep talks to hockey's Montreal Canadiens, and Becker is working with an unidentified National Football League team...

Author: /time Magazine | Title: Behavior: Secret Voices | 9/10/1979 | See Source »

...also being used by psychologists to help people lose weight, stop smoking and overcome phobias like the fear of flying. If subliminals were put on TV, explains Becker, they could be directed specifically at such killers as obesity, drugs and bad driving. Says he: "We could eliminate weight problems in one generation, reduce auto Insurance...

Author: /time Magazine | Title: Behavior: Secret Voices | 9/10/1979 | See Source »

...Becker is not worried about abuses...

Author: /time Magazine | Title: Behavior: Secret Voices | 9/10/1979 | See Source »

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