Word: beckham
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Dates: during 2000-2009
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Talk about globalization. David Beckham, the soccer player in question, is almost certainly the best-known sports star in the world. He doesn't make the most money--in last week's SPORTS ILLUSTRATED, soccer guru Grant Wahl reckoned Beckham, 28, earns close to $30 million a year, which is way less than the earnings of golfer Tiger Woods and Formula One racing driver Michael Schumacher--but Beckham's agency, SFX, which is owned by Clear Channel, the radio and concert giant, hasn't done badly by the boy. It is Beckham's name that's on the title...
...pretty good soccer player too. But it isn't just for his skills that Real Madrid paid Manchester United, the club for which Beckham played since he was 14, a sum of $41 million for his services. Europe's leading soccer clubs are becoming true global brands. Measured by its value on the open market, United is the most successful sports franchise in the world; Rupert Murdoch tried and failed to buy the club for $1 billion in 1998. With a worldwide fan base--in August, it's scheduled to play exhibition games before sold-out crowds...
...lines. There were strict limits to the number of non-nationals a club could field in a game. In 1995 a decision of the European Court of Justice invalidated those protectionist rules, and since then, the best clubs have snapped up talent from all over the world. At Real, Beckham will play alongside established stars from England, Portugal, France, Brazil and the Congo. The managers of two of England's leading soccer clubs, Liverpool and Arsenal, in London, are both French...
...city would be gutted if he left." GEMMA EDWARDS, 20, salesclerk in downtown Manchester, England, on the Manchester United soccer team's offer to trade David Beckham to Barcelona for a $50 million transfer...
...Football fans want to know: Why did Real Madrid pay a majestic $41 million for Manchester United star and England captain David Beckham? The Spanish club already has another magician in right midfield, Luis Figo, who produces more goals and assists than Beckham does and leads him in free-kick conversions, the English player's stock-in-trade. The answer came last week from Tokyo, where Beckham and his wife, Victoria, arrived to promote a brand of chocolate and a chain of beauty salons. Wherever they went, the couple was mobbed by fans wearing Beckham shirts and waving Beckham dolls...