Word: beckhams
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Dates: during 2000-2009
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...Milan's interest in Beckham isn't new. Meanwhile, the team, owned by Italian Prime Minister Silvio Berlusconi, narrowly missed signing him before he committed to Los Angeles. And their interest in Beckham may not be simply for his ability to cross a ball from the right and bend a free kick: His global celebrity appeal has been proven to sell millions of replica jerseys all over the world for his previous European clubs, and signing him clearly had as much to do with marketing as with his skills...
...Soccer today is not just about tactics and technical abilities," Milan vice-president Adriano Galliani told the daily Corriere Della Sera. "It's about full stadiums and sponsors. Our squad is ultra-competitive and it will remain this way, but Beckham is something different and intriguing...
...course, the highly unusual free loan arrangement leaves open the possibility that Beckham is simply going to Milan to keep in shape through the European winter by training with a top club, and keeping his England prospects alive. (He spent last year's MLS off-season training with England's Arsenal.) But Milan is hyping the arrival of its new recruit, and suggests it could buy out the remainder of Beckham's contract with L.A. The chance of that happening, however, if highly improbable, given the money required and Beckham's own declining play. Galaxy coach Bruce Arena opposes even...
...Whether or not the aging star manages to restore his place in the England lineup - and collects two more caps with his national side to establish a new outfield record of 108 - many fans around the globe whose aging backs and knees ache nearly as bad as Beckham's do will take inspiration from watching...
...Click here to see David Beckham in a Top 10 Sports Moments special package...