Word: beckhams
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...Bride and Prejudice, Gurinder Chadha (Bend It Like Beckham) proves her directorial versatility by offering up a classic tale from Western culture, but tinting it with a distinctly Eastern lens. As the title suggests, the movie is an adaptation of the Jane Austen classic Pride and Prejudice, but instead of taking place in 18th century England, the camera takes us through modern-day India, London, and Los Angeles...
...Bride and Prejudice, Gurinder Chadha (Bend It Like Beckham) proves her directorial versatility by offering up a classic tale from Western culture, but tinting it with a distinctly Eastern lens. As the title suggests, the movie is an adaptation of the Jane Austen classic Pride and Prejudice, but instead of taking place in 18th century England, the camera takes us through modern-day India, London, and Los Angeles...
...companies work hard to give their products local appeal. Take Nike. In Europe and Latin America, rather than pushing Michael Jordan, Nike features soccer stars and other local athletes. Pepsi used to sell itself worldwide with the help of Michael Jackson and Madonna, but in current British commercials David Beckham is the star. "For most new U.S. brands in the past 10 to 15 years, it's remarkable how low-key they are about their country of origin. I can't remember a brand being launched that was proud to be American," says Simon Anholt, a British consultant and author...
...Bride and Prejudice, Gurinder Chadha (Bend It Like Beckham) proves her directorial versatility by offering up a classic tale from Western culture, but tinting it with a distinctly Eastern lens. As the title suggests, the movie is an adaptation of the Jane Austen classic Pride and Prejudice, but instead of taking place in the pastoral setting of 18th century England, the camera takes us through modern-day India, London, Los Angeles, and back again with the fantastical themes of Bollywood following throughout...
Coming in the wake of other “intro to new ethnicities” films such as My Big Fat Greek Wedding and Chadha’s own Bend it Like Beckham, Bride distinguishes itself by introducing its viewers to Indian culture through both content and style. By employing the understated romance, unconvincing fight scenes and, of course, the ridiculous song-and-dance sequences of a Bollywood musical, Chadha introduces her viewers to both the Indian way of life and the Indian way of cinema. Essentially, Gurinder Chadha has had her cake and eaten it too; she has treated...