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...Juventus from Italy (4-1). According to promoters, it took only one hour for Man U to sell out its Aug. 3 game against Barcelona at Philadelphia's Lincoln Financial Field. Likewise for its Giants Stadium appearance against Juventus. All this without the flamboyantly blond David Beckham, auctioned off to Real Madrid earlier this summer for $40 million. How to explain this phenomenon in a country where the resident pro league often struggles for attention? "Man U has a huge draw from [Americans] who have only come to soccer lately," says Jim Trecker of ChampionsWorld, the New Jersey promoter...

Author: /time Magazine | Title: Scoring In The U.S.A. | 8/3/2003 | See Source »

Bend It Like Beckham screens...

Author: By The CRIMSON Staff, | Title: Happening :: Listings for the Week of August 1-August 7 | 8/1/2003 | See Source »

...pretty good soccer player too. But it isn't just for his skills that Real Madrid paid Manchester United, the club for which Beckham played since he was 14, a sum of $41 million for his services. Europe's leading soccer clubs are becoming true global brands. Measured by its value on the open market, United is the most successful sports franchise in the world; Rupert Murdoch tried and failed to buy the club for $1 billion in 1998. With a worldwide fan base--in August, it's scheduled to play exhibition games before sold-out crowds...

Author: /time Magazine | Title: Brand It like Beckham | 6/30/2003 | See Source »

...lines. There were strict limits to the number of non-nationals a club could field in a game. In 1995 a decision of the European Court of Justice invalidated those protectionist rules, and since then, the best clubs have snapped up talent from all over the world. At Real, Beckham will play alongside established stars from England, Portugal, France, Brazil and the Congo. The managers of two of England's leading soccer clubs, Liverpool and Arsenal, in London, are both French...

Author: /time Magazine | Title: Brand It like Beckham | 6/30/2003 | See Source »

...Amount paid for six Thai spirit houses by English footballer David Beckham and his wife, Victoria...

Author: /time Magazine | Title: Milestones | 6/30/2003 | See Source »

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