Word: beckhams
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...McCanns themselves proved adept at keeping the story of Madeleine's disappearance on front pages throughout last summer. They secured an audience with the Pope, and enlisted celebrities like soccer star David Beckham to make appeals for the public to help find Madeleine. But the story went into overdrive early last September when Portuguese police investigating the crime named the McCanns as official suspects - a status they still officially hold...
...Sales increase of Armani underwear at Selfridges in the U.K. after it was announced that David Beckham would star...
What does David Beckham's superstardom have to do with a pair of warring Bavarian brothers in the early 1900s? More than you think, according to this compelling book. Smit tells the story of Adi and Rudi Dassler, partners after World War I in a sports-shoe factory in tiny Herzogenaurach, Germany. The two got their spiked running shoes onto the feet of Olympic star Jesse Owens in 1936, but a bitter family feud soon split their business in half, resulting in the founding of Adidas (Adi's outfit) and Puma (Rudi's company). The whole town got into...
...swanky white Puma sneakers, and fans bought hundreds of thousands of pairs. Namath had an unprecedented deal: $25,000 a year, plus 25¢ for each shoe sold. Quaint, isn't it? The competition for star endorsers would define the battle for sporting-goods supremacy. By the time soccer star Beckham signed on in 2007, Adidas committed to a lifetime deal reportedly worth more than $600 million. Says author Smit: "It was the ultimate destination of a ride that had taken sports from jolly amateurism to unapologetic greed." Isn't that also known as competition...
...next Justin Timberlake.' VICTORIA BECKHAM, former Spice Girl, on her 3-year-old son Cruz, whose break-dancing during a Feb. 18 Spice Girls reunion concert became a YouTube...