Word: bedarida
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...eighties, something unheard of for most jewelry companies. That allows for an unparalleled attention to detail, such as the back of a brooch that is just as beautiful as the front. ?It's like a little secret for the wearer alone,? says creative director Guy Bedarida. ?That's our trademark...
...could make this all by machine,? says Bedarida, ?but it would be a kind of death. Death of tradition, and death of soul.? Not that the latest high-tech casting machines don't exist on the factory floor; they just share space with village women wielding toothpick paintbrushes and men pounding silver beads onto titanium ribbon with wooden mallets...
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