Word: bee
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Dates: during 2000-2009
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...commercial. (Here's a link to an early version of the ad, not the specific commercial Day studied - drug-makers continuously tweak ads after they're launched.) When Day studied the 2005 ad, she found several visual distractions that influenced viewer comprehension. During a voiceover about side effects, the bee flew from side to side, its wings flashing and flapping nearly four times per second. At the end of the commercial, when a voiceover talked about the benefits of Nasonex, the bee hovered in place and its wings flapped about once per second, with no flashing. After Day presented...
...Nasonex Bee...
Among DTC ad makers and drug companies, the Nasonex bee, created by ad giant BBDO, is something of a celebrity. (A version of the Nasonex bee ad was the most remembered new drug ad of 2007, according to IAG Research, a subsidiary of Nielsen.) In one version of the ad for the prescription allergy nasal spray, a cartoon bee - sometimes voiced by Antonio Banderas - flies around the screen discussing his own allergy problems, then, after a spray of Nasonex, the bee returns to a flower, saying he is "a changed bee...
...joining forces to help residents prevent foreclosure. In fact, less than a mile away from the peach-colored home, close to 1,000 people recently gathered for the city's first free No Homeowner Left Behind seminar, sponsored in part by the city and the local newspaper, the Modesto Bee. Worried residents gathered to spend their Saturday talking to lenders about how they can avoid losing their own homes. "I'm stressed and in turmoil and have butterflies in my stomach," says P.J. Scruggs, who says she is two months behind in paying her mortgage. She is afraid she will...
...provoked remarkably few laughs. For a comedy featuring Will Ferrell, it provoked shockingly few. Moon (Ferrell) cracks awful joke after awful joke to the point of awkwardness. The only time I found myself chuckling hard was when I first saw Ferrell sporting a 70s get-up reminiscent of the Bee-Gees. There were, however, a few scenes that sparked giggles. Any basket-brawl featuring grown men fighting each other to the tune of “Why Can’t We Be Friends” is sure to bring a smile to the average face. The scene was just...