Word: beech-nut
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Gehring gets $3.50 to $5 a pound for spearmint and $5 to $7 a pound for the more delicate, harder-to-cultivate peppermint. This year, all of his spearmint will go to William Wrigley Jr. Co. to flavor chewing gum. The peppermint will go to Wrigley, Beech-Nut and other gum makers. Naturally, Gehring is a faithful gum-chewer...
Paul Trousdale got into the Los Angeles building business by way of the University of Southern California and the ad department of Beech-Nut. After a year as an adman, Trousdale took a $125-a-month timekeeper's job with a local contractor, quit to form his own company with a $10,000 bank loan to finance...
...Wrigley's chewing gum except "Orbit" (made from grade-B chicle), and 75% of Beech-Nut production is going to the armed forces...
...that they anted up hard cash to back their optimism, pushed stock prices to the highest level since early March. The Dow-Jones industrial average rose 3.64 points to 104.52; even the lowly utilities edged forward. Gains of the week: Bethlehem Steel, 2¼ points; Allied Chemical, 7½; Beech-Nut, 6½; Eastman Kodak, 5¼; American Telephone, 3⅝; Westinghouse, 3⅜; General Motors, 1⅝; Singer Sewing Machine, 10¼; Philip Morris...
...form of a 13-second "singing spot" transcription, the first of these commercials will come at 4:45 o'clock, on the daily "Swing Out" program. The contract runs for 13 weeks, and is sponsored by the Beech-Nut chewing gum concern...