Word: beech
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...another have bobbed up on the home screen. Promotions for Gulf Oil's Totem brand sandwich bags contend that they hold more than Union Carbide's Glad bags and Colgate-Palmolive's Baggies. Bisodol commercials trumpet its stomach-soothing effectiveness over Turns and Rolaids. A Beech-Nut gum ad stresses that each pack contains eight sticks and displays a Wrigley pack, which has only seven. A plug for a Volkswagen Type III sedan insists that it has just as much in its compact as Maverick, Toyota or Datsun. The idea is infectious. Lincoln Continental commercials refer only...
Coming Up for Air, George Orwell's fictional elegy for a vanished England, includes a celebration of boyhood fishing. The catch is lowly tench and carp, but the thrill comes from sitting by a green pool ringed with beech trees and watching a huge pike "that was basking in the reeds turn and plunge." Pike were beyond the boy's reach: "They'd have broken any tackle I possessed...
...concentrating on boutiques; Cardin, already into men's wear, is now designing plumbing and chocolate boxes and playing with his own theater. St. Laurent is creating men's clothes-and sheets and towels too. In fact, Yves will soon be owned frock, shirt and shoulders by Squibb Beech-Nut, Inc.-and may well be designing gum wrappers in a few years...
...Squibb Beech-Nut Inc. is test-marketing a dime pack of its famous Life Savers. To justify the increase, company officials contend that they have improved the product. They no longer will have mere flavors, but "super flavors"-23 kinds selected from 700 recipes that were tried out on volunteer suckers. Customers may have a hard time noticing it, but each Life Saver will weigh 10% more. "We've reduced the size of the hole," says James Welsh, Beech-Nut's public relations director...
...with some financial help from his parents, entered the University of Texas, the undergraduate club for the state's business and political leaders and an academic must for an ambitious young Texan. He stacked books in the library for 17? an hour and doubled as campus representative for Beech-Nut chewing gum. Handsome and articulate, he ran for student body president-partly because the job paid $30 a month-and won. He completed his academic career by marrying the campus beauty, Idanell Brill, University Sweetheart, Cactus Beauty and Relay Queen...