Word: beech
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...nickname he earned two years ago? "Flying Fool.". . . Again he pulled the little ship over in a loop, began to straighten out after the dive?when a wing tore off, then another . . . Pilot Jackson died in the wreckage, one hand hooked in the ripcord of his 'chute. Builder Walter Beech was later quoted as saying he had warned Jackson not to stunt the ship which was not designed to withstand violent maneuvers...
...decreed the concession had been cancelled by failure of United to comply with certain terms, ordered work stopped. When United's engineers showed no signs of abandoning the project, President Vincente Mejia Colindres said that Honduran honor and sovereignty had been violated, that force would be used if necessary. Beech-Nut Packing Co. (bacon, coffee, candy, chewing gum) last week sold its subsidiary Beech-Nut Co. of Canada, Ltd. to Life Savers, Inc., owned by Drug, Inc. Chief item in the sale was Beech-Nut's plant at Hamilton, Ont. equipped for making gum & candy. Hitz Hotels. In receivership...
...fact that the Beech-Nut Gum advertisement on the back cover was paid for, might well have been guessed by the casual reader. It showed the caricature of a Negro girl alongside the gum-slogan: "Makes the next smoke taste better." Other paid advertisements in the issue, more disrespectful to the product and much funnier, are harder to identify...
With a print order of 1,900,000 copies for the February issue (to appear next week) the publishers of Ballyhoo were not inclined to take the threat of Hooey seriously. The February Ballyhoo will contain its first paid advertisement, written by Editor Norman Hume Anthony. The advertiser. Beech-Nut Products, was said to have paid $7,500 for the back cover, and $90,000 for a campaign of posters and car-cards ballyhooing its own Ballyhoo advertisement. Advertising rates announced for Ballyhoo after Jan. 1: $10,500 for the back cover, $5,000 for an inside page...
...been with Lorillard since it became independent in 1911, a result of American Tobacco Co.'s dissolution as a trust. In 1925 Lorillard got a thorough shaking up and Belt for president. When he took hold he found the company had everything except a popular cheap cigaret. Beech-Nut, Lorillard's first venture into the blended field, had failed. American Tobacco Co. had its Lucky Strike, Liggett & Myers its Chesterfield, R. J. Reynolds its Camel. Fat and quick-tempered, Ben Belt is still an excellent horseman, a better salesman. He decided Lorillard should have its Old Gold...