Word: beechnut
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Dates: during 2000-2009
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...title and theme song (Charles Alexandrine's "Bandstand Boogie," as played by Les Elgart) evoked an earlier, less dangerous musical era. He didn't talk with eccentric urgency, like so many of the radio DJs of the time - his only coinages were "IFIC" (from "Flavor-ific," to describe Beechnut Gum, sponsor of a Saturday night show he hosted for a few years) and "gesachtstehagen" (then, and now, undecipherable to me). You could say that Clark was to rock 'n roll what Pat Boone was to Little Richard: the nice white man who made the rough stuff palatable...