Word: beef
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Dates: during 1960-1969
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Thanks to the cuts in defense and agriculture, the President was able to beef up outlays for politically attractive welfare programs. As Budget Director Kermit Gordon put it, "Over the past three years we have so improved our military strength that we can direct some money to meet human and domestic needs." Total welfare requests were $7.7 billion, up $900 million, and the most heralded item was Johnson's attack on poverty. But the actual new money requested for the attack came to only $250 million...
Americans are eating more meat than ever before, and the $14 billion meat-packing industry is patting its tummy with satisfaction. This year Americans will consume more than 32 billion Ibs. of beef, pork, veal and lamb, or 170 Ibs. per person. The meat packers are ready for the rush. The past few years have been lean ones for the industry, which suffered from inefficiency, slowness to change, and overcapacity created by allegiance to outdated methods of processing and marketing. But the meat packers have learned to adjust to a new era of supermarketing and new methods of livestock-raising...
...Beef to Impress. Butchering still accounts for 80% of Armour's sales, but the business has changed vastly since Philip Danforth Armour, with $2,000,000 earned from short selling barrels of pork in the Civil War, helped make Chicago the hog butcher for the world. Big-city slaughterhouses, geared to seasonal rushes and stretches of idleness, have been replaced by busy little "country" abattoirs closer to such cattle towns as West Point, Neb., and Worthington, Minn. Meanwhile, since supermarkets buy out of Chicago and a few large centers, Armour has steadily closed down a quarter of the distributing...
...geared its buying and processing to what Americans like rather than to what is merely available. The amount of pork eaten by Americans has remained remarkably steady for 40 years, but lamb is declining everywhere except in New England, New York and Los Angeles. The real advance is in beef eating, which has risen 77% since 1940. "After all," explains Armour Chairman William Wood Prince, 50, "when a fellow takes a girl out and wants to impress her, he buys her beefsteak...
Proceed on Two Legs. Wearisome hours remain for details to be worked out, and the bothersome issue of deciding common prices for wheat was shelved until after the German elections two years hence. But the Common Market reached agreement on common prices and policies for rice, beef and dairy products, the three most important agricultural categories at stake in the 14-day discussions. The Germans, who had opposed lowering prices right away as too great a shock to their inefficient farmers, won the right to continue to subsidize their dairy farmers a while longer and to buy Danish beef until...