Word: beef
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Dates: during 1960-1969
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...brandy in"). Some of his recipes read like calisthenic exercises: "Now add the vanilla and beat! beat! beat! If you think you are too beat to beat any more, you are a quitter!" Others encourage the housewife to pick quarrels with the quartermaster: "Ask butcher to lard beef with 1-in. strips of salt pork. If he won't take the trouble, curse him roundly, leave, and find a butcher fellow who will...
Watching the Grads. The cattle industry uses an electronic brain to get in 40 seconds a three-generation ancestry of any one of the 3,700,000 registered Aberdeen Angus beef cattle; an IBM machine tells many farmers, on learning the size and location of their farms, what crops to plant, what fertilizers to use and how many laborers to hire. Computers help to design comfortable brassieres for the garment industry, and have so highly automated many warehouses down to the billing and shipping that Rose Marie Reid swimsuits has cut by 75% the time it takes to ship...
...hair a stately white, his face deeply lined, Illia personifies almost everything that Argentina craves and lacks -maturity and stability. Ever since the military ousted President Arturo Frondizi in March 1962, the rich land of grain and beef has drifted from crisis to crisis and from military faction to military faction, amid needless inflation, trade deficits and an eroding peso. Just before last month's twice-delayed popular elections finally came up, there were strong fears that the military would annul the result to prevent followers of the exiled Dictator Juan Perón from returning to power through...
Argentine cattlemen also have designs on Asian and African beef markets, but they are counting on greater U.S. sales for the big breakthrough. The U.S. imports $263 million worth of beef a year, all of it cooked or canned because of rigid laws prohibiting imports of fresh or fresh-frozen beef that might contain the virus of foot-and-mouth disease. Most imported beef goes into hot dogs and canned stews, or is brought in as canned corned beef. Last year Argentina got only $15.3 million of this business (one of its biggest customers: Campbell Soup Co. for its beef...
...Steaks. By 1970, an Argentine government study estimates, the world market for Argentine beef will double to 820,000 tons a year. But by then, the report says, Argentina will have only 300,000 tons available for export. Reason: the Argentines themselves will be eating up too much of the output. They can buy a good steak for 45?, snack between meals on succulent beef sausages, and already lead the world in beef consumption (178 Ibs. per person). The report glumly concludes that some way will have to be found to make beef less appealing to the locals...