Word: beef
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Dates: during 1960-1969
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...Lotta Beef...
Where once the good, honest words "roast beef" sufficed, restaurateurs now add something like "blue-ribbon beef, thick and juicy." Diners know from experience that the steer got nowhere near a blue ribbon until it was served with a bottle of Pabst. From coast to coast, mashed potatoes appear on menus as "snowflake, creamery-whipped potatoes"; all vegetables, whether frozen, canned or left over from yesterday, are called "garden fresh." In Minneapolis, broiled rock lobster tails turn into "Queen of Hearts"; in Los Angeles, capon becomes "Tower of London"; in New York, string beans metamorphose into "Long Johns." The Hawaiian...
...Barrymore, on one of his many visits to the Cork & Fork before it was opened, was once heard to remark, in his off-the-cuff style of humor: 'Say, this is good.' " And the menu of San Francisco's Señor Pico describes one bestseller (beef stew) with this line: "It's a real son of a bitch...
...Varadero International: Bring a bathing suit, because Varadero Beach, a 15-mile-long ribbon of white sand, is magnificent. Passengers on Eastern Flight 73 were berthed here. They were allowed to go swimming. They were also fed a free meal (appetizer, roast beef, rice, salad, dessert) while two Cuban bands played bossa nova and blues in the background...
...cuts into the market made by streamlined and strategically located smaller packers, which now number 4,000. As in steel and some other basic industries, the moderately sized companies have proved to be nimbler and more imaginative than some of the hidebound old giants. Medium-sized outfits like Iowa Beef Packers, Inc.-which was listed by FORTUNE among the top ten companies for return on invested capital in 1967-have built their slaughterhouses and packing facilities close to livestock farms. Frequently offering faster deliveries than the larger firms, these "independent" packers have forced the giants to admit that they must...