Word: beef
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Dates: during 1980-1989
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...take pride in the quality of its steaks, but the Europeans have turned up their noses at American beef. The result could be a full-fledged food fight. Starting Jan. 1, the European Community will ban U.S. meat that has been treated with growth hormones. The rule applies to virtually all U.S. beef exports to the E.C., worth about $100 million a year. In retaliation, the Reagan Administration is slapping 100% tariffs on $100 million worth of annual food imports from Europe, including Danish hams, Italian canned tomatoes and West German instant coffee...
...under pressure from consumer groups, Italy, West Germany, the Netherlands and Belgium have banned the additives, which prompted the E.C.'s import restriction. While the U.S. has stood firm on the issue, other meat exporters (New Zealand, Brazil, Argentina and Australia) have agreed to ship only hormone-free beef to Europe...
...their own living rooms, or sought out comfort foods (pasta and pizza, meat loaf with mashed potatoes and gravy, creamy desserts) in small, moderately priced Italian trattorias and American bistros. Many of them shunned the lavishly styled and priced restaurants, which in general took an almost unprecedented beating. The beef industry fought back even while the promise of immortality via good health made a superstar of cholesterol- reducing oat bran. And Oprah Winfrey's public skinnying down with the Optifast liquid diet may just make real food obsolete by the century...
...BIGGEST BEEF Considered a villain by anticholesterol forces, beef has taken a drubbing in sales in recent years. Now, thanks in part to a diligent advertising campaign ("beef: real food for real people") and undoubtedly to the natural longing for this most American of meats, sales are increasing in many parts of the country, in some areas as much as 20%. But many butchers bow to the times and trim all visible gristle...
...this a Saturday Night Live sketch? An ad for the Beef Industry Council? No, it's The Karen Carpenter Story, a TV movie about the life and 1983 death (from heart failure linked to anorexia nervosa) of the creamy-voiced pop singer. The CBS film is a fitting New Year's Day kickoff for a genre that has run rampant in the past year: the TV docudrama. Virtually every headline- grabbing news story, from mass-murder spree to airline hijacking, is being processed and spun out as "fact-based drama." One can almost feel the hot breath of Hollywood waiting...