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...roughly 3,750. But there's no denying that Burger King now offers the biggest burger in town. This month, the American fast food chain, in an oddball marketing tie-up with Microsoft, launched the Windows 7 Whopper, a 5-inch (12 cm) tower of meat stacked with seven beef patties and weighing nearly a kilogram - more if slathered with ketchup. The magnitude of meat has evidently blown the idea of a traditional lunch of fish and rice from the minds of men in their 20s and 30s, the main consumer of the new Whopper. As of Oct. 30 Burger...

Author: /time Magazine | Title: Burger King Gives Japan a Seven-Patty Challenge | 10/31/2009 | See Source »

...behemoth of beef is the result of a tie-up between Lotte Group, which owns a majority stake in Burger King's Japan franchises, and Microsoft, to let non-techie consumers know that Microsoft has released a new version of its operating software. The burger's whopping success exceeded expectation, and Burger King decided to extend its campaign for another nine days until Nov. 6. Burger King spokesman Masahiro Unuma says the company is surprised by sales and the attention the Whopper has drawn, particularly on YouTube, where videos have popped up of people taking on the seven-patty challenge...

Author: /time Magazine | Title: Burger King Gives Japan a Seven-Patty Challenge | 10/31/2009 | See Source »

...legend has grown ever larger, Mandela has been faced with all of these situations. (The Mandela Burger - 200 grams of beef, topped with salad, tomato, cheddar cheese, and accompanied by fries and a choice of guacamole, salsa or jalapeños - costs a whopping $24 at Café Mandela in Copenhagen.) Increasingly, however, Mandela's handlers are fighting back. (See pictures of Nelson Mandela...

Author: /time Magazine | Title: McMandela? Protecting the Brand of a Legend | 10/30/2009 | See Source »

...nation carries the same menu items: choices vary widely depending on location. The biggest seller in France after the Big Mac is a mustard-topped burger called Le Royal Deluxe. Some Asian locations serve fried shrimp in a Big Mac roll, while McDonald's in India don't serve beef at all, relying instead on burgers made from veggies, rice and beans. Brazilian McDonald's offer baked banana pies for dessert. (Read "Not Everyone Is Lovin' Japan's New McDonald's Mascot...

Author: /time Magazine | Title: McDonald's Abroad | 10/28/2009 | See Source »

...late 1980s, the annual increase had fallen to 2% or less. At the same time, demand for food increased. As consumers in high-growth giants such as China and India became wealthier, they began eating more meat, so grain once used for human consumption got diverted to beef up livestock. Making matters worse, land and resources also got reallocated to produce biofuels. Once voluminous reserves of grain evaporated; this year, they are at the lowest levels since the mid-1970s. By early 2008, panicked buying by importing countries and restrictions slapped on grain exports by some big producers helped drive...

Author: /time Magazine | Title: Back to the Land: The New Green Revolution | 10/26/2009 | See Source »

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