Word: beef
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...meatpackers. He sold off part of his land and took a second job as a car salesman. "It was slow death," he recalls. "I couldn't offer my kids a life in ranching." But today, together with a handful of other California cattlemen, he sells his certified American beef to specialty grocers and restaurants at a premium. Says Wood, scattering jackrabbits as he steers his pickup past neatly fenced meadows: "Now I feel more confident of the future...
...While imports have doubled in a decade, swelling to 13% of the U.S. diet, most Americans have no idea where their produce originates. T shirts and TVs are required to carry labels--but not T-bones. Only shipping containers must disclose the source of most raw agricultural products: once beef is sliced into stew meat, or apples are tumbled into display bins, the information is rarely passed on to customers. That suits the giant slaughterhouses, wholesalers and grocery chains, which earn higher profits on cheaper imports. But U.S. farmers, claiming they lose an advantage with buyers who may be worried...
...would anyone want to rent a cow? Say "cheese"-several varieties produced from your protégé's milk will, by summer's end, be yours. Last year the cows' owners, farmers Paul and Helga Wyler, decided to beef up their income by renting out the bovines. This year they are leasing their 100 cows. You select a cow (pictures can be seen at www.kuhleasing.ch), and pay the leasing fee of $300 as well as the additional $13 per kg of cheese your cow will produce during the summer, amounting to about 70-120 kg. In the fall...
Some consumers, concerned about the hormones and antibiotics used in modern factory-farmed cattle--and worried that their burgers might turn them into vegetables--are turning to old-fashioned heritage beef. Taken from heirloom breeds of cattle--such as Galloway, Hereford, Devon and Highlander--that are grass-fed and raised on small family farms using traditional methods, the meat is free of hormones and chemical pesticides and tends to be healthier than cuts taken from corn-fed cattle. (Grass-finished beef is usually lower in fat and calories and higher in vitamin E and heart-healthy omega-3 fatty acids...
...have anecdotes. My friend Julian, a lawyer, just moved from London to Tokyo. "Tokyo can be pricey," he says. "You go into a supermarket, put a nice honeydew melon in your trolley and pay ¥15,000, which is $150. But if you avoid melons and Kobe beef it's about the same as London." I doubt it. London real estate is as absurdly inflated as its Page 3 girls. Two months ago a businessman paid ?27 million for a flat in Chelsea. Ordinary people - nurses, teachers, oil barons - can barely afford to live here. My own apartment is considered...