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Another canny strategy: let them think they are eating junk. When the West Orange--Cove school district in southeast Texas started wrapping its part-vegetable-protein, part-beef "burgers" in foil marked CHEESEBURGER, sales tripled. Even some of the fast-food chains are getting in on the act. Kids who order Little Caesars from their school cafeteria are now buying a slimmed-down slice with part-skim mozzarella and fewer rounds of pepperoni. Frito-Lay this fall began delivering Baked Doritos to schools, and in January it will launch Cheetos Reduced Fat snacks, which contain 50% less fat and were...

Author: /time Magazine | Title: Flunking Lunch | 12/2/2002 | See Source »

...confident of last Tuesday's results that he threw an election-night party at the White House's family dining room. The party was officially billed as a celebration of George and Laura Bush's 25th wedding anniversary, but the gifts had barely been presented and the roast beef served before White House staff members wheeled in a television set for the President and his guests to watch the returns. Bush instructed aides to bring in election updates as soon as they got them from the Republican National Committee. Soon after a dessert of chocolate layer cake and coconut...

Author: /time Magazine | Title: Election 2002: The Battle Hymn Of......The Republicans | 11/18/2002 | See Source »

...clear that it is serious about doing so. The question is a familiar one. The centerpiece of the last NATO summit, in Washington in April 1999, was the "defense capabilities initiative," which set out 59 areas - from field hospitals to tankers - where nations should beef up their arsenals. While most goals were achieved, "they picked the low-hanging fruit," admits a NATO official. The crucial big-ticket items remain: protection against nuclear, biological and chemical weapons; better equipment for command, control, communication and intelligence; better combat support; and the hardware to deploy European soldiers quickly and effectively...

Author: /time Magazine | Title: What's NATO For? | 11/17/2002 | See Source »

Hebah M. Ismail ’06, a devout Muslim, said she accidentally ate pork meatballs at Annenberg because the dish was labeled as beef...

Author: By Evan R. Johnson, CONTRIBUTING WRITER | Title: Errors in Food Labels Confuse Diners | 11/8/2002 | See Source »

...went and asked three different people what they were, and they all told me that it was 100 percent beef,” Ismail said...

Author: By Evan R. Johnson, CONTRIBUTING WRITER | Title: Errors in Food Labels Confuse Diners | 11/8/2002 | See Source »

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