Word: beefed
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Dates: during 1960-1969
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...open the door of a new car and let him smell it (some companies already produce aerosol bombs that give secondhand cars that new-car atmosphere). The sharpest prod to coffee sales is the smell of freshly ground beans. A hotel has ordered spray cans full of roast-beef aroma to step up banquet-hall trade; an artificial-flower company is spraying its false blooms with essence of the natural thing. Now, sniff this page. Catch that scent of fine coated paper and printer's ink? It's the genuine article...
...large part of Shuman's weekend is spent looking over the 1,013-acre mixed farm (corn, wheat, hogs, Aberdeen-Angus beef cattle) that Shuman owns in partnership with his three older sons. Like father, like sons. The Shuman boys are hotly against government in agriculture. "I don't see why the Federal Government should support me," said Charles. "Dad wouldn't accept a green check-from the Government-and neither would we."† Weekend over, Mabel drives Charlie back to Mattoon on Monday morning in time to catch the 7:06 back...
...Panamanian freighter El Corral and onto Pier 27 in Belgium's port of Antwerp last week tramped 867 head of Texas cattle−on a one-way trip. They were the forerunners of a U.S. attempt to successfully export U.S. beef on the hoof to Europe, which has long had a prejudice against more easily transported frozen beef. The cattle were not the only American arrivals in European ports. U.S. farm exports are pouring into the Common Market at so fast a pace that they have become a major point of discord at Kennedy Round meetings between...
Giving a vast assist to the U.S. balance of payments (see U.S. BUSINESS), U.S. farmers last year exported to Western Europe $1.4 billion worth of everything from soybeans to turkeys, and so far this year have matched that record pace. Helped along by European shortages of beef and pork, exports of U.S. meat have gone from $51 million to $74 million in a year. Tobacco and cotton have swung upward from $236 million to $295 million. The greatest increase was in animal feeds (from $521 million to $672 million), which ironically can only serve to reduce U.S. meat sales. Even...
...rarefied air, shuffle about the floor in Pucci gowns, Marimekko shifts and madras jackets. For those who do not mind the cold (a windy 50°), there is dancing outdoors in a setting of spotlighted pines and crags. Refreshed by a late theater supper of shrimp Creole or beef stroganoff, customers spin on until 1 a.m., when the gondolas take them on a quick, sobering ride back to earth...