Word: beefing
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Dates: during 1930-1939
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...three days Cairo's teeming population was tripled. To feed and clothe the visiting horde tons of mutton and beef were roasted and distributed in the city parks, untold galabiahs, the long cotton nightshirts which are the chief garments of the Egyptian fellaheen, were given away. Considering the excitement with which Egyptians approach such a simple problem as boarding a street car, it was a triumph for Cairo's police and details of the Egyptian Army that only 400 people fell from balconies, were trampled to death, pushed under cars, into the Nile, or otherwise injured...
Next plea came from cattlemen forced because of 1936 drought to sell their beef at any price. The July slaughter was 25% over the previous year and many a rancher faced ruin. But the chains, with the aid of numerous packers, put on sales pressure. Chain-store beef sales jumped 34% in August over August 1935; the price of choice steers rose from $8.58 in June to $10 in September; cattlemen received more August income than the previous five-year average; the Government had to buy only 5,000 head to hold up the market instead...
...beef campaign was the stiffest crisis the stores had to meet. They did the job by placing advertisements in 8,000 newspapers in every State at a cost of $2,000,000. There were also 33,000,000 handbills, window displays, free recipes, radio programs, much oral promotion by salesmen. Cattlemen bore none of the expense and there was no price fixing...
...many localities the beef campaigns and others which followed had a long-range effect not originally foreseen. In a campaign for lamb, prices continued to rise for six months after the promotion slopped. In pushing grapefruit, one chain company developed so many new customers that its sales rose 1,695% m rural territories. A new market was opened up. One farm woman wrote: "I boiled the thing [grapefruit] for three hours and a half and it was just as tough afterward as when I began...
...Three of his plays are currently on the London stage. Last week one of them,*another attempt to dramatize that old riddle, time, failed to impress Manhattan audiences either as drama or as metaphysics. Time and the Conways was like a heavy slab of Yorkshire pudding with no roast beef...